Paradigm created the arrival to be something of a public spectacle. Working closely with Bryant Park, the Library and the NYPD, we created holding areas for the general public to watch the arrival, which consisted of a 100’ pink carpet sprinkled with Swarovski crystals and two 10’ tall “brides” (on stilts) wearing a replica of the Vivian Westwood dress that Carrie wore in the film. Driving the DVD brand with use of color, we pulled the primary color from the DVD box art (hot pink) and bathed the exterior of the library in pink light.

To celebrate the DVD release of LOST, we created an event that tied a variety of themes found in the show into a truly spectacular LOST experience. Our party location, situated beneath the natural canopy of a giant Banyan Tree on the Turtle Bay Resort property, was specifically selected due to its remote nature which critical to the look and feel of the event. Since the most crucial part of making this Media event a success was guest experience, our goal was to be clever and create “the unexpected” for our attendees.

Over the course of two race weekends, Paradigm designed multiple Panasonic-branded events at the race track, each serving a slightly different, yet targeted purpose. Getting Panasonic the most "bang for their buck," we strategically designed a complete branding presence that carried far more weight than the just the money alone.

Offering fans the unique opportunity to experience the “rock star lifestyle,” Paradigm designed a ten-city rock-n-roll bus tour, generating an all-inclusive, co-branded interactive event for consumers to savor. Creating a high profile street fair environment, we also cleverly incorporated Great Clips into the tour, providing us with effective locations and Great Clips with valuable branding. Each tour stop included four activity areas for adoring fans to enjoy: a walk-thru experience on the Miley Cyrus Tour Bus; a rock star hair styling make-over station; a rockin’ karaoke/DVD stage experience; and, a fun photo op.

The Blu-ray Disc Association brought on Paradigm Shift to miraculously blend 5 key studio properties and 27 hardware provider brands into one cohesive environment for the 2008 Consumer Electronics Show. The result was extraordinary, achieving a "2nd Best Booth in Show" ranking by Gizmodo.com. The booth successfully showed the breadth and depth of support for the format, right at the time that the format "war" between HD-DVD and Blu-ray was hitting a crescendo. Key studio properties represented in the booth were "Pirates of the Caribbean," "The Fantastic Four: Rise of the Silver Surfer," "The Simpsons," "Spiderman," "300," and "Saw IV." Paradigm created custom environments within the booth for all six properties, cleverly tying them back to the overall Blu-ray umbrella message. In addition, Paradigm designed, constructed, scripted and staffed a "Blu-ray Theater" experience, where convention attendees could learn all about the benefits of the format.