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ourWork:Charity Events

Runway for Life: Chicago

St. Jude Children’s Research Hospital
Buena Vista Home Entertainment
The Beverly Hilton, Beverly Hills, CA

Paradigm brought together St. Jude Children's Research Hospital and Miramax Home Entertainment to create a "CHICAGO DVD Release Party" theme for the second annual "Runway For Life" fundraising event.  Paradigm designed, scripted, directed, choreographed and produced the entire event.  A giant video wall served as a fluid backdrop to the stage, which featured celebrity models, original dance and custom edited footage, all themed to CHICAGO.  Celebrity models included Jennifer Aniston, Cindy Crawford, Ray Romano, Marlo Thomas, Cybill Shepherd, Ryan Seacrest and John Ritter, to name a few.  The event, held at the Beverly Hilton Hotel in Beverly Hills, was attended by over 900 charity supporters and raised over $2,000,000 for St. Jude Children's Research Hospital.