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ourWork:Publicity Stunts

101 Dalmatians - Worlds Largest Fire Hydrant

Buena Vista Home Entertainment
Fire Museum of Texas, Beaumont, Texas

To celebrate the DVD launch of 101 DALMATIANS, Paradigm Shift created our first official “Roadside Attraction,” a 20 foot tall operating fire hydrant at the Fire Museum of Texas.  Still standing today, the fire hydrant was unveiled with the help of 101 local fire fighters, dancing in a “101” formation around the hydrant with black and white spotted umbrellas to a live marching band rendition of “Cruella De Vil.”