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ourWork:Media Events

Superman Returns DVD & Game Launch

Warner Bros. Home Entertainment
Social Hollywood, Hollywood, CA

A “Supersized” event of “Kryptonic proportions,” the SUPERMAN launch featured a partnership between Warner Brothers and gaming giant, Electronic Arts.  To house all of the international press, Paradigm laid a 180’ long red carpet in the streets of Hollywood and the venue’s exterior was awash in scores of moving “Superman Shield” gobos, creating quite the spectacle on Sunset Boulevard.  The interior of the venue was transformed into the “Fortress of Solitude,” featuring a frosty look with icy stalagmites and stalagtites throughout.  Interactive activities were featured in custom environments, consisting of EA games, photo opportunities and DVD Bonus feature stations.  The family-friendly event had something for everyone…from food and beverage to “flying entertainment,” in the form of aerialists rigged from the ceiling.  The event also launched a worldwide contest connected to the game and DVD launch…as Lex Luthor appeared on screens throughout the party and “seized control….”