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ourWork:Parties

Alias Season 3 DVD Launch

Buena Vista Home Entertainment, ABC
The Standard Rooftop, Los Angeles, CA

Buena Vista Home Entertainment hired Paradigm to create a DVD Release Party for the season 3 release of the hugely popular television show ALIAS. To reflect the cosmopolitan, edgy feel of the show, Paradigm transformed the rooftop of the famed Standard Hotel  in downtown Los Angeles onto a spectacular party…featuring a “handcuff” dance floor, synchronized “spy” swimming and a sneak peek screening projected onto an adjacent building . The entire cast, including Jennifer Garner, was in attendance.