ourWork:Publicity Stunts
MasterCard Events
Alan Taylor Communications
Greeley Square & Harold Square, NYC
Paradigm was contracted to produce a duo of events for MasterCard, launching two separate marketing initiatives. The first, dubbed the “MasterCard/Domino’s Steak Fanatic Dude Ranch,” featured an interactive rodeo and pizza sampling environment in the heart of New York. The second, dubbed the “MasterCard Small Business Challenge,” featured an obstacle course style competition in Union Square Park, hosted by former “The Apprentice” winner Bill Rancic and Kelly Perdew.













April 2009 - Paradigm Shift turns 10 years young. For more than a decade now, Paradigm Shift has been designing and creating award-winning events worldwide.