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ourWork:Tours

Sleeping Beauty “BD Live” Blu-ray Tour

Walt Disney Studios Home Entertainment
Los Angeles, Washington DC, New York & Minneapolis

Disney wanted to launch their custom “BD Live” features in a big way, hitting the media in major markets with a focused message and interactive experience.  To accomplish this goal, Paradigm designed, created and managed a one-of-a-kind multi-media demonstration themed to the first-ever Disney classic animated movie released on Blu-ray, SLEEPING BEAUTY.  The tour launched in Los Angeles with a party for media, then travelled to Washington, D.C., New York & Minneapolis.  Guests were treated to a brief presentation, followed by a hands-on interactive experience with the new technology.