ourWork:Trade Shows
Disney Princess Collection
Disney Consumer Products
MAGIC Show, Los Vegas Convention Center, Las Vegas
Paradigm developed and executed a guerilla marketing strategy to highlight Disney’s all-new PRINCESS line of consumer products at the MAGIC Convention in Las Vegas. The promotional activity included wrapping five Volkswagen Beetles in Disney Princess imagery and driving through key, high-traffic areas in the city.












April 2009 - Paradigm Shift turns 10 years young. For more than a decade now, Paradigm Shift has been designing and creating award-winning events worldwide.