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Buena Vista Home Entertainment, ABC
The Standard Rooftop, Los Angeles, CA

Buena Vista Home Entertainment hired Paradigm to create a DVD Release Party for the season 3 release of the hugely popular television showALIAS. To reflect the cosmopolitan, edgy feel of the show, Paradigm transformed the rooftop of the famed Standard Hotel  in downtown Los Angeles onto a spectacular party…featuring a “handcuff” dance floor, synchronized “spy” swimming and a sneak peek screening projected onto an adjacent building . The entire cast, including Jennifer Garner, was in attendance.

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