ourWork: Media Events
Back to the Future Trilogy 25th Anniversary Blu-ray and DVD Launch Event
Warner Bros. Home Entertainment
Guastavino’s, New York City
To celebrate the 25th Anniversary of BACK TO THE FUTURE and the release of the trilogy on Blu-ray, Universal Studios Home Entertainment contracted with Paradigm Shift Worldwide to create a spectacular event at Guastavino's in New York City. The multi-tiered experience was kicked off by a dramatic arrival, featuring the famed Delorean surrounded by fire effects, backed by impressive "clock tower" gobos on the venue facade. The red carpet was jammed with international print, electronic and online media as they interviewed talent from the trilogy, including Michael J. Fox, Christopher Lloyd, Lea Thompson, Mary Steenburgen, Huey Lewis, Robert Zemeckis, Bob Gale and Neil Canton. Once inside, guests were treated to a pre-function in a "modern 50's diner" setting, featuring passed mini-burgers, hot dogs and "spiked" milkshakes.
Following the pre-reception, guests headed upstairs where they were treated to a Q&A with the cast, followed by an elaborate fete designed with a futuristic combination of "infinity" lounge seating areas, specialty lighting, 80's music and a special presentation of a custom, eight foot 25th Anniversary Cake by Chef Duff of "Ace of Cakes.” In addition, the event was featured as the final episode of the popular reality show.
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April 2011- Paradigm Shift turns 12 years young. For over a decade Paradigm Shift has been designing and producing award-winning events worldwide.