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ourWork: Technology
Blu-ray CEDIA Launch Event
Buena Vista Home Entertainment & Fox Home Entertainment
Denver, Colorado
The Custom Electronic Design & Installation Association (CEDIA) is an international trade association of companies that specialize in planning and installing electronic systems for the home. Blu-ray, launching as a relatively new technology, wanted to create a spectacular bash that would appeal to key trade show attendees. Paradigm traveled to Denver and transformed a historic building with Moorish architecture into the “Blu-ray Oasis.” The tech-heavy event featured scores of Blu-ray interactive kiosks and presentations by the Presidents of Buena Vista and Fox on massive 103” plasma screens. To add the middle-eastern “kick,” we erected a series of Persian tents, belly dancers and soft seating areas throughout the venue. “Blu-ray Girls,” consisting of Playboy models, strolled throughout the event and were photographed with our guests…and, of course, Blue Martini’s were everywhere!
April 2011- Paradigm Shift turns 12 years young. For over a decade Paradigm Shift has been designing and producing award-winning events worldwide.
