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ourWork:   Media Events
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Cars/Ratatouille Blu-ray Launch Party

Walt Disney Studios Home Entertainment
Boulevard 3, Hollywood, CA

This “combo” media event was staged in two adjoining nightclubs in Hollywood to highlight the bonus features on the CARS andRATATOUILLE Blu-ray discs for bloggers and print and electronic media.  Guests entered Social Hollywood for a pre-cocktail reception/holding area, where they were treated to a CARS themed environment featuring roller-skating car hop cocktail waitresses and race-themed video games.  In a stunning transition to the RATATOUILLEparty next door, the USC marching band and famed chef Michel Richard ushered guests into a gastronomical wonderland in a scripted moment.  The RATATOUILLE party featured a DJ spinning French inspired dance music, along with a stunning array of buffets, gourmet cheese stations and wine tasting bars, under a towering replica of the Eiffel Tower.  The centerpiece of the outdoor area was a giant custom cheese sculpture of the film’s star, Remy.

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