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Walt Disney Studios Home Entertainment
The Ziegfeld Theater, Waldorf Astoria Hotel, New York City

To celebrate the DVD release of Disney’s CINDERELLA, Paradigm created a spectacular screening and VIP after-party event for 750 guests. Celebrity attendees paraded through the streets of Manhattan and arrived at the famed Ziegfeld Theater in themed horse-drawn carriages, providing a dramatic visual for attending media. Following the screening, guests were transported into the word of CINDERELLA, attending a lavish ball at the Waldorf Astoria which featured costumed dancers, a live orchestra and scores of activities for the entire family.

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