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Blu-ray Disc Association
Las Vegas Convention Center, Las Vegas

The Blu-ray Disc Association brought on Paradigm Shift to miraculously blend 5 key studio properties and 27 hardware provider brands into one cohesive environment for the 2008 Consumer Electronics Show.  The result was extraordinary, achieving a “2nd Best Booth in Show” ranking by Gizmodo.com.  The booth successfully showed the breadth and depth of support for the format, right at the time that the format “war” between HD-DVD and Blu-ray was hitting a crescendo.  Key studio properties represented in the booth were PIRATES OF THE CARIBBEAN, THE FANTASTIC FOUR: RISE OF THE SILVER SURFER, THE SIMPSONS, SPIDERMAN, 300 and SAW IV.  Paradigm created custom environments within the booth for all six properties, cleverly tying them back to the overall Blu-ray umbrella message.  In addition, Paradigm designed, constructed, scripted and staffed a “Blu-ray Theater” experience, where convention attendees could learn all about the benefits of the format.

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