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Disney Consumer Products
MAGIC Show, Los Vegas Convention Center, Las Vegas

Paradigm developed and executed a guerilla marketing strategy to highlight Disney’s all-new PRINCESS line of consumer products at the MAGIC Convention in Las Vegas.  The promotional activity included wrapping five Volkswagen Beetles in Disney Princess imagery and driving through key, high-traffic areas in the city.

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• Clash of the Titans Experience at Comic-Con
• "Flash Forward" and "V" Booths at Comic Con
• Paramount Booth at Comic-Con
• Consumer Electronics Show Blu-ray Booth
• DreamWorks Licensing Show Booth
• Kim Possible Floor Stunt
• Shrek Sales Meeting: Orlando
• ABC "LOST" Booth at Comic Con
• Disney Princess Collection
• Miramax VSDA
• DreamWorks: Prince of Egypt
• DreamWorks Sales Conference