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Buena Vista Home Entertainment
Times Square, New York

To celebrate the DVD launch of Disney’s ENCHANTED, Paradigm Shift garnered permission from the City of New York to change out the exact “manhole cover” that Giselle crawled out of in the film, to a brandedENCHANTED manhole cover.  Talent from the film was on hand to reveal the cover for lookers-on and the media, in a “walk of fame” style ceremony held under a tent on the street in the middle of Times Square.

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