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ourWork: Tours
Entrypoint Product Sampling Tour
Entrypoint
Boston, Portland, New York
Paradigm created a grassroots event marketing campaign and executed a three city market tour, designed to reach potential customers directly, surrounding the launch of the Entrypoint.com “Alert Bar”. The event featured a coffee bar, themed to the product, at major ports of entry in select markets during the morning commute. Potential customers received a free cup of coffee, product demo and free software from “Alertheads,” wearing orange jumpsuits and helmets featuring moving beacons.
April 2011- Paradigm Shift turns 12 years young. For over a decade Paradigm Shift has been designing and producing award-winning events worldwide.
