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Paramount Home Entertainment
Park La Brea, Los Angeles, CA

Paramount wanted to create a unique, interactive publicity stunt that would be structured as a “couples contest” for the DVD launch of the hit film FAILURE TO LAUNCH.  Paradigm devised a FAILUARE TO LAUNCH obstacle course, during which the female had to “push her male” through a series of obstacles in a timed competition.  The event, staged in L.A., was hosted by star Justin Bartha, who provided “color commentary” as the female pushed her guy on a rolling Barco-Lounger, set a table, toasted with champage, unpacked boxes in a bedroom, climbed an inflatable mountain, rode on giant tricycles and ended with a kiss on a sofa.

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