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Warner Home Entertainment
"Venue" Vancouver, British Columbia 

To celebrate the highly anticipated Blu-ray and DVD release of FRINGE, Warner Bros. hired Paradigm to design and produce a dramatic, multi-dimensional party loaded with “insider touches” and highlighting the series’ key theme: the existence of dual dimensions.  The “two parties in one” began with a unique, 50 foot black carpet that included random $2 bills scattered about, along with a distinctive rope and stanchion, featuring long strands of handcuffs.

As guests entered the first party dimension, the “black dimension,” they were literally submerged into a dark, obscure atmosphere consisting of unique lounge seating areas, featuring all black furniture and corresponding black and white area rugs.

At the visual termination point of the black dimension, a large black drape with a rolling fog screen featured video of the “dimensional portal,” essentially dividing the party space in half.

As guests passed through the fog curtain, they suddenly found themselves in an exact mirror replica of the first party, only slightly different.  Instead of utilizing black as the anchor color, all of the elements were white.

Creating a must-have take-away for the event, Paradigm designed the Department of Homeland Security Booking Station photo opportunity.  Guests were able visit a lavishly propped out “booking desk,” get handcuffed and be given a board with their booking number on it to hold up in the photo.  

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