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Warner Bros. Home Entertainment

Gone With the Wind Museum

Marietta Square, Marietta Georgia

To celebrate the Blu-ray/DVD release of GONE WITH THE WIND, Paradigm Shift created a highly visual, one-of-a-kind publicity stunt in the charming southern town that is the home of the Gone with the Wind Museum, Marietta, Georgia. Leveraging the fact that a local 70^th Anniversary celebration was to be held in the town, Paradigm crafted a publicity event concept that propelled this local event onto the national stage, dubbed “The World’s Largest Virginia Reel.”

Hosted by Turner Classic Movies host Robert Osborne, the event featured 70 dancing couples in period costume performing the Virginia Reel as a countdown to a dramatic reveal of a giant cake celebrating the 70^th Anniversary of the film.

Here's how it rolled out:

70 “Windy” couples in period costume gathered before a GWTW branded stage, featuring a podium and sign highlighting the 175th Anniversary of Marietta, Georgia.  Music from the famed soundtrack filled the air as the honorable Mayor of Marietta, Bill Dunaway, took the stage. The Mayor commented on the festivities, the relevance of the film to the city and community and spoke to the anticipation of the release.  Following his comments, he presented original cast member Ann Rutherford a key to the city.   Following the key ceremony, the Mayor kicked off the World’s Largest Virginia Reel by uttering the famous line, “Choose Your Partner for the Virginia Reel!”

At that moment, all 70 couples sprung into action and began dancing the Virginia Reel and, in a choreographed moment, focused on the main staging area covered by a 24’ wide GONE WITH THE WIND branded drape. At the perfect “press” moment, the branded drape dropped, revealing a giant “Tara” replica anniversary cake amongst a flurry of confetti, signaling the official 70^th Anniversary celebration of the ultimate classic film.

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