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Grey’s Anatomy DVD Launch

Walt Disney Studios Home Entertainment
Social Hollywood, Hollywood, CA

The ultra-hip Social Hollywood was transformed into a contemporary and chic “Hospital Bar” for this event, celebrating the DVD launch of the popular series, attended by the entire cast.  Internally glowing tables and light boxes throughout the room were utilized as X-ray viewers, featuring colorized versions of human X-rays.  Atop the tables were a series of microscopes, which featured actual biological samples for the guests to view while sipping on their martinis.  Soft seating areas consisted of a modern version of hospital beds, flanked with I.V. drip machines, for those guests that wanted to take a load off.  The room truly felt like an “inner body experience,” as patterns of blood cells and corpuscles swirled across the walls of the ceiling, creating a fantastically unique environment.

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