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Warner Home Entertainment
Pure Nightclub, Caesar's Palace, Las Vegas

To celebrate the highly anticipated Blu-ray and DVD release of THE HANGOVER, Paradigm Shift created a party concept loaded with “crazy chaos” décor elements, reflecting the hilarious scene where the guys wake up in the aftermath of a party night they can’t remember.  

The casino area adjacent to Pure was "a buzz" with excitement as key talent from the film walked down a spectacular 87’ red carpet, backed by step and repeat panels featuring the film’s title treatment and the Caesar’s Palace logo.  To add to the chaotic “morning after” look, a series of Greco-Roman statues dressed in random party gear, including lamp shades, beads, boas, hats, etc. were positioned between the graphic step and repeat panels.  

Immediately upon entering the nightclub, guests were greeted by ladies wielding shots of Jaegermeister to set the mood.  For the ceiling of the club, we crafted a "morning after chandelier," consisting of rubber chickens, bras, pants, shirts, Mardi Gras beads, boa’s, beach balls and blow-up sex dolls.  Greco-Roman statues were everywhere, dressed in various themes ranging from St. Patrick’s parade to Pimp.  In addition, Vegas icon look-alikes, including Liberace, Cher and Elvis, along with a series of showgirls acted as roaming photo-ops for guests.

The dance portion of the party was kicked off with a performance by the world-famous Pussycat Dolls as guests donned pimp hats, boas, sunglasses and a wide variety of Vegas specific party favors.  For added interactivity, Paradigm created a “quickie Vegas wedding” photo op.  Guests stood in front of an altar façade and had their wedding photos taken.  Slip-in powder blue tuxedos and wedding dresses were provided for the ultimate wedding look, including, of course "black out teeth" for the ultimate "hung-over" look.

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