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ourWork: Technology
Hellboy 2: The Golden Army
Universal Home Entertainment
Element, Hollywood, CA
To celebrate the Blu-ray launch of HELLBOY 2: THE GOLDEN ARMY, Paradigm transformed a Hollywood nightclub into the famed “Troll Market” from the series, creating a completely immersive and interactive experience for guests. Various “creatures” were housed in custom environments that were surrounded by an eerie menagerie of light, sound and special effects. The highlight of the evening featured the film’s director, Guillermo del Toro, walking the audience through the Blu-ray bonus features on the disc in a live demonstration as the film’s cast answered audience questions.
April 2011- Paradigm Shift turns 12 years young. For over a decade Paradigm Shift has been designing and producing award-winning events worldwide.
