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Disney Consumer Products
Licensing Show, Javitz Convention Center, New York

Disney Consumer Products contracted Paradigm Shift to create a publicity stunt that would generate the buzz during the 2003 Licensing Show in New York for their number one “spy cheerleader,” KIM POSSIBLE. The result was a show-stopping pep rally on the floor before thousands of attendees, featuring themed cheerleaders backed by a high school marching band, snaking toward the Disney booth. The grand finale featured a choreographed reveal of the new line of KIM POSSIBLEconsumer products, among a flurry of pom-pons.

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