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Alan Taylor Communications
Greeley Square & Harold Square, NYC

Paradigm was contracted to produce a duo of events for MasterCard, launching two separate marketing initiatives.  The first, dubbed the “MasterCard/Domino’s Steak Fanatic Dude Ranch,” featured an interactive rodeo and pizza sampling environment in the heart of New York. The second, dubbed the “MasterCard Small Business Challenge,” featured an obstacle course style competition in Union Square Park, hosted by former “The Apprentice” winner Bill Rancic and Kelly Perdew.

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• Gone with the Wind 70th Anniversary
• Hot Wheels RC Stealth Rides Product Launch
• No Ordinary Family: Promotion at Good Morning America
• Tangled "Locks of Love" DVD & Blu-ray Launch Event
• 101 Dalmatians Platinum Edition
• Bee Movie “Buzzes Manhattan” Publicity Stunt
• Super Mario Sunshine Spaghetti Drive
• Peter Pan Skydiving Stunt
• You’re Not Elected, Charlie Brown DVD Launch Event
• Failure To Launch DVD Event
• Enchanted “Manhole” Stunt
• MasterCard Events
• 101 Dalmatians - Worlds Largest Fire Hydrant