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Walt Disney Studios Home Entertainment
Long Beach, CA

To celebrate the DVD launch of Disney’s SANTA CLAUS 3, Paradigm brought together the studio and a unique dog charity, “Operation Santa Paws,” to create a 2K/5K fun walk/run for people and their pooches, themed to the film.  Santa Claus, the Master of Ceremonies for the race, kicked off the competition with “starting snow,” as opposed to a starting gun, creating an unusual scene on a sunny southern California beach.  As Santa ho-ho-hoed, snow fell gently over the start line as contestants and their pooches dashed for the finish line.  Following the race, Paradigm created a SANTA CLAUS 3 puppy festival, which included a doggy Christmas costume contest.

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• St. Jude Children’s Research Hospital Malibu Fundraising Party
• Festival of Children Opening Night Gala
• Runway for Life: Chicago
• Festival of Children Benefit Concert w/ Olivia Newton John
• Deane F. Johnson Center for Neurotherapeudics Dinner
• Snoopy Come Home DVD Launch
• The Wizard of Oz DVD Launch
• Ladder 49 DVD Launch
• Runway For Life: Tinkerbell
• Santa Claus 3: Operation Santa Paws 2K/5K