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Walt Disney Studios Home Entertainment
Los Angeles, Washington DC, New York & Minneapolis

Disney wanted to launch their custom “BD Live” features in a big way, hitting the media in major markets with a focused message and interactive experience.  To accomplish this goal, Paradigm designed, created and managed a one-of-a-kind multi-media demonstration themed to the first-ever Disney classic animated movie released on Blu-ray, SLEEPINGBEAUTY.  The tour launched in Los Angeles with a party for media, then travelled to Washington, D.C., New York & Minneapolis.  Guests were treated to a brief presentation, followed by a hands-on interactive experience with the new technology.

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• ABC Music Lounge Lilith Fair Tour
• Hannah Montana: Best of Both Worlds/Camp Rock Bus Tour
• Disney’s Magical Blu-ray Tour Presented by Panasonic
• Sleeping Beauty “BD Live” Blu-ray Tour
• Chicken Run Retail Road Show
• Entrypoint Product Sampling Tour