click image to enlarge

A “Supersized” event of “Kryptonic proportions,” the SUPERMAN launch featured a partnership between Warner Brothers and gaming giant, Electronic Arts.  To house all of the international press, Paradigm laid a 180’ long red carpet in the streets of Hollywood and the venue’s exterior was awash in scores of moving “Superman Shield” gobos, creating quite the spectacle on Sunset Boulevard.  The interior of the venue was transformed into the “Fortress of Solitude,” featuring a frosty look with icy stalagmites and stalagtites throughout.  Interactive activities were featured in custom environments, consisting of EA games, photo opportunities and DVD Bonus feature stations.  The family-friendly event had something for everyone…from food and beverage to “flying entertainment,” in the form of aerialists rigged from the ceiling.  The event also launched a worldwide contest connected to the game and DVD launch…as Lex Luthor appeared on screens throughout the party and “seized control….”

more...

• Back to the Future Trilogy 25th Anniversary Blu-ray and DVD Launch Event
• Chagoury Couture Premiere Fashion Show
• The Hangover Blu-ray Release Party
• Tim Burton’s Alice in Wonderland Blu-ray Launch Event and Museum Installation at FIDM
• Fringe DVD & Blu-Ray Release Party
• The Hollywood Reporter Oscar Nominee Party
• Inglourious Basterds DVD & Blu-ray Launch Event
• Woodstock Anniversary Party at the Hard Rock NYC
• Sex and the City DVD Launch Party
• Tinker Bell and the Lost Treasure World Premiere at the United Nations
• Fringe Season One Launch Party
• 8 Mile DVD Launch Party
• Hannah Montana/Miley Cyrus Concert DVD Launch
• 300 DVD Launch
• Lost: Season One
• Panasonic NASCAR Experience
• Scarface: Puerto Rico
• Desperate Housewives DVD Launch
• Grey’s Anatomy DVD Launch
• Beverly Hills 90210/Melrose Place Reunion
• Superman Returns DVD & Game Launch
• Blade Runner 25th Anniversary Celebration
• BVHE Chicken Little and Narnia DVD Press Presentations
• Cars/Ratatouille Blu-ray Launch Party
• Cinderella DVD Launch Party
• Daffy Duck for President
• Finding Nemo
• Lilo & Stitch 2: Stitch has a Glitch
• Mulan Launch Event
• Pirates of the Carribean DVD Launch
• Pocahontas 2: Journey to a New World
• Pokemon Launch Event
• Wild Hogs DVD Launch and Chili Cook-Off