click image to enlarge

Walt Disney Studios Distribution

Bungalow Salon, Los Angeles, CA

To celebrate the DVD & Blu-ray launch of Disney’s TANGLED, Paradigm worked with Disney and the “Locks of Love” charity to create a “hair-raising” event at celebrity-frequented Boulevard hair salon in Los Angeles. The event, heavily pre-promoted on local radio stations, drew scores of long-haired donors willing to snip off ten or more inches of their hair to donate to the cause; a public non-profit organization that provides hairpieces to financially disadvantaged children in the United States and Canada under age 21 suffering from long-term medical hair loss from any diagnosis.

Paradigm decorated the venue awning with a dimensional, 30’ custom “braid,” crafted to resemble Rapunzel’s braid in the film and custom branded clings were attached to the windows, providing a branded read from the street. Celebrity stylists donated their time and were on hand to give high-end haircuts to hair donors, transforming them from drab to fab. The event raised over $10,000 for the cause and participants donated over 30 feet of hair to the charity for the creation of future hairpieces.

more...

• Gone with the Wind 70th Anniversary
• Hot Wheels RC Stealth Rides Product Launch
• No Ordinary Family: Promotion at Good Morning America
• Tangled "Locks of Love" DVD & Blu-ray Launch Event
• 101 Dalmatians Platinum Edition
• Bee Movie “Buzzes Manhattan” Publicity Stunt
• Super Mario Sunshine Spaghetti Drive
• Peter Pan Skydiving Stunt
• You’re Not Elected, Charlie Brown DVD Launch Event
• Failure To Launch DVD Event
• Enchanted “Manhole” Stunt
• MasterCard Events
• 101 Dalmatians - Worlds Largest Fire Hydrant