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Walt Disney Studios

The United Nations Complex, New York City

Event Concept & Show Flow

Paradigm Shift created a partnership between the United Nations and Disney, to promote public awareness of an upcoming U.N. Climate Change Conference and to celebrate the release of Disney’s TINKER BELL AND THE LOST TREASURE. The result was a spectacular world premiere media event that tied the two initiatives together at the United Nations headquarters in New York City, for delegates, their families, celebrities and invited guests. Since Tinker Bell is “green” (both literally and figuratively), the key media angle for both the film and the conference was to name Tinker Bell the “Honorary Ambassador of Green” to the United Nations.

The “green carpet” arrival was comprised of an organic material and backed by a step-and-repeat wall featuring the film’s title treatment along with the “U.N. works” logo. Instead of traditional rope and stanchion, the stanchions consisted of a variety of vines and flowers, creating a unique look that spoke to the franchise and the green initiative.

As guests entered a room within the U.N. complex, they witnessed a large backdrop featuring a wide variety of natural materials, which came together in a striking “natural rendition” of the United Nations logo. A United Nations representative spoke to the green initiative and presented Tinker Bell with a plaque, naming her the “Honorary Ambassador of Green” to the United Nations.

Following the ceremony, in a staged moment, Tinker Bell will waved her magical wand, signaling a massive “pixi-dust” burst utilizing tons of gold confetti, signaling the beginning of the world premiere screening of TINKER BELL AND THE LOST TREASURE.

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