ourWork: Media Events
Woodstock Anniversary Party at the Hard Rock NYC
Warner Bros. Home Entertainment
The Hard Rock Café, New York City
To celebrate the 40th Anniversary of the legendary Woodstock concert and the launch of Warner Bros.’ 40th Anniversary Ultimate Collector’s Edition DVD, Paradigm produced a green carpet, “Flower Power Costume Ball” at the Hard Rock Café in famed Times Square.
The super groovy evening took guests back to the 1960’s…a magical time where Peace, Love and Rock-n-Roll dominated pop culture. Party highlights included Jerry Garcia tribute buffets, displays of memorabilia from the actual concert and a costume contest featuring a Fender bass guitar as the coveted prize.
The main event included a series of live concert performances staged and produced by Paradigm Shift. The concert included singers who appeared at Woodstock, including Richie Havens and Jocko Marcellino of Sha-Na-Na as well as an all-star tribute band. In addition, performances by original members of Creedence Clearwater Revival and Santana brought the house to its feet.
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April 2011- Paradigm Shift turns 12 years young. For over a decade Paradigm Shift has been designing and producing award-winning events worldwide.