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ourWork: Publicity Stunts
You’re Not Elected, Charlie Brown DVD Launch Event
Warner Home Entertainment
Hollywood, CA
To leverage the buzz surrounding the 2008 Presidential election, Paradigm created a fun and festive publicity stunt event to celebrate the DVD launch of YOU’RE NOT ELECTED, CHARLIE BROWN. Staged at the Hollywood and Highland Complex in Los Angeles, the event featured Linus, Lucy, Snoopy and Charlie Brown in a choreographed debate for the families in attendance and coincided with an on-line election contest. Peter Robbins, the famed voice of Charlie Brown was on hand to emcee the festivities.
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