St. Jude Children's Research Hospital
PSWW partnered with St. Jude Children's Research Hospital, Robert Ellis and the Thomas family to create a one-of-a-kind fundraiser for the hospital dubbed "Runway for Life." “Runway For Life” is a “Runway meets Broadway”–style show that cleverly marries fashion, music, dance, special performances and video to create a stunning multi-media experience. PSWW designs, choreographs, produces and directs the hugely successful event from the ground up. The massive production, featuring throngs of celebrity models, has grown to be the second largest red carpet event at the Beverly Hilton, topped only by the Golden Globe Awards. The event has raised over $8 million for the hospital and celebrity participants have included Jennifer Aniston, John Hamm, Venus Williams, Ryan Seacrest, Marlo Thomas and Selena Gomez, to name a few.
Luncheon Honoring President Bill Clinton
Paradigm Shift was engaged by a notable family in Los Angeles to create a spectacular luncheon for their special guest, former President Bill Clinton at their mansion high above Beverly Hills. We created a beautiful canopied enviornment, utilizing the hostesses favorite flowers in jewel tones throughout the space. The custom floral chandeliers were a huge hit. Custom linens and hand-picked china, silverware and glassware completed the look. Following lunch, President Clinton gave a captivating speech on the state of the planet, global warming and the need to conserve water...the world's most important resource.
Festival of Children Orange County Gala
To celebrate the anniversary of The Festival of Children, held annually at South Coast Plaza in Costa Mesa, California, Paradigm Shift produced a fantastic opening night gala event for key charity representatives. This year's theme was "A Call to Action," reminiscent of the WW2 era USO. Over 400 attendees enjoyed food themed to the era and a concert performance by "Company B," an amazing tribute act that pays homage to the famed Andrews Sisters. PSWW has been honored by FOC on several occasions for our work with the organization and we are thrilled that they have trusted us to produce every gala event since FOC was founded 12 years ago.
Cardinal Leonardro Sandri Honorary Dinner
It's not every day you're asked to design an environment to honor a Cardinal of the Catholic Church, but we were up to the challenge! An influencial family from Beverly Hills asked us to transform their patio, featuring 360 degree views of Los Angeles, into something special. We created a stunning environment, basing the design off of the vestments of the church. Custom linens and table runners were created specifically for the event, which featured tall red rose clusters atop glimmering silver structures on every table.
Deane F. Johnson Center for Neurotherapeudics
This amazing center, focused on finding a cure for brain abnormalities including Alzheimer's Disease, approached PSWW to design and produce a stunning donor event. The charity's namesake had a love for Africa and spent many months with his dear friend William Holden at his wildlife sanctuary. PSWW took this idea and ran with it, creating a stunning safari-themed dinner environment in an empty concrete structure on the grounds of the Los Angeles Zoo. As guests arrived, they were shuttled through the zoo to the final destination, dressed with stunning decorative touches, bold graphics and animal prints.