X-Men Apocalypse

Comic-Con Escape Room

Hailed by traditional media and bloggers as one of the hottest attractions at Comic-Con International in San Diego, the X-Men Apocalypse Tomb Challenge was truly the hit of the show. The structure was fashioned after the tomb found in the film. Groups of 12 would enter the attraction and realize they only had 10 minutes to solve a series of puzzles and clues to escape the tomb and prevent the rise of Apocalypse.  Truly an amazing interactive experience, the X-Men Apocalypse escape room featured virtual reality clues, special lighting/sound effects and a rumbling floor that made it the must-attend activation at Comic-Con!

Generation Beauty by ipsy

ipsy, the famed online beauty community led by Michelle Phan, came to PSWW wanting to give their brand a brick and mortar presence where fans, stylists and beauty brands could come together and interact for one spectacular weekend of style.  From this initial concept, Generation Beauty by ipsy, one of the largest beauty influencer events, was born.


A massive undertaking in scope, Generation Beauty brings together over 30 brands, 3,000 fans, celebrity stylists and sponsors for a highly interactive 2-day convention.  The event features product give-aways, panels, special appearances, workshops and the like, with the goal of creating a moment in time where fans can interact with their favorite brands and stylists to learn how to create successful beauty blogs of their very own.


PSWW designed and created the event from the ground up.  We manage every aspect of the event from exhibitor kit development to coordination of load-in, sponsorship opportunities and brand management...including the design and installation of booths for major brands such as Sephora, Too Faced and Josie Maran, to name a few.  The event has become hugely successful for all parties involved, growing exponentially every year and has successfully cemented consumer loyalty...and grown ipsy's large stable of fans.

Multiple Comic-Con International Activations

Throughout the years, we have been generating unique, eye catching activations and exhibits for our clients at Comic-Con International in San Diego. From street teams, to booth design and specialized pop-up themed attractions, we've done it all for movies, TV shows and comic-based studios including Star Trek, LOST, V, Flash Forward, No Ordinary Family, 300, Clash of the Titans, Pan Am, Fright Night, The Three Stooges, DC Comics, The Neighbors, The Croods and American Horror Story.

The Friskie's Grumpy Cat Activation at Vid Con

The fur was FLYING at VidCon! To celebrate "The Friskies," an online cat video competition and awards show, Paradigm designed and produced a spectacular interactive experience for VidCon attendees. The activation included "cat-tastic" transformations, custom branded ears, an award acceptance photo opportunity and a living wall of the future You Tube feline phenoms of tomorrow.  Grumpy Cat, along with the Fine Bros. and other You Tube stars were scheduled throughout the Con to meet and greet their fans at the booth, resulting in massive social sharing.

Paradigm's Convention Booth Design Gallery

We have significant experience in designing booths for trade shows, consumer shows and tours in a wide variety of product and show categories.  Many of our creations have lived on to appear at multiple shows and others have even been toured across the U.S.  We not only design and produce the booths, but also oversee all aspects of the logistics surrounding the install, strike and convention requirements.  Whatever your needs are, we can do it all for you.

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The Friskies at Vid Con

"Get Your Grump On" makeover stations