SHARE by Curtis Stone Launch Event

To celebrate Princess Cruises partnership with celebrity chef Curtis Stone, PSWW created a spectacular launch event for his new on-board restaurant SHARE.  Utilizing the restaurants decor as inspiration, the venue was transformed into a deconstructed version of SHARE, featuring custom scenic walls, staging and long dining tables for VIP's and key influencers.  The event featured a cocktail reception, dramatic room reveal and a presentation/Q&A, followed by a gourmet meal prepared and introduced by the famed chef. 

SHARE by Curtis Stone Launch Event

American Horror Story: Coven Blu-ray Event

American Horror Story:  Coven was one of the most popular installments of the FX series.  PSWW has produced every event for the various DVD launches of the series and this one needed to be spectacular and most of all, fan-engaging.

 

To meet the challenge, PSWW concepted and created an event at the very location where the series was set and filmed, New Orleans.  The house where the witches lived became as famous as the actors themselves, so we thought that was the ultimate setting for an event.  Mrs. Robichaux's Academy for Exceptional Young Women served as the perfect backdrop for an activation that would feature film talent, an exhibition of costumes and props from the series and a sneek peak at the next installment, American Horror Story:  Freakshow.

 

Promoted online, the event was a huge success, drawing fans from multiple states.  Guests were greeted by real New Orleans witches, who took them on a guided tour of the house, costumes and props.  The event was kicked off by a surprise press conference featuring talent from the series and a live Q&A with fans and press.  The ultimate fan gift was a live premiere screening of the first episode of Freakshow...it blew the loyalists away!  The payoff for Fox was not only media coverage, but massive fan sharing via social media.

Viking Star Launch Event for Viking Cruises

To celebrate the launch of Viking River Cruises' expansion to ocean cruising, PSWW produced a stylish event at the Beverly Hilton, debuting the new luxury ocean liner, the Viking Star. Transforming the International Ballroom into the glamorous worldwide ports of call, PSWW created custom projection surfaces throughout the room, immersing guests into the alluring world of international sea travel. The event also included a dramatic show moment, unveiling custom buffets showcasing exquisite "foods of the world."

The Dark Knight Legend Exhibit

The massive exhibit was housed in a 42,000 square foot tent at the famed L.A. Live, near the Staples Center in downtown Los Angeles. Paradigm Shift spent months curating the exhibit, which featured props, costumes, production stills, every Batmobile in existance and original graphic art created by famous artists from around the world.

 

The activation was kicked off by a press conference and tour of the facility for key media and influencers.  A highlight of the press conference was the creator of the first Batmobile from the 1960's TV series, George Barris, known as the "King of the Kustomizers."  The original art was a huge hit, featuring multiple genres including a life-size Catwoman sculpture crafted entirely out of Legos.  The two week exhibit drew fans from across the country,...ultimately delighting over 10,000 attendees who shared the Bat-love worldwide via massive social media shares.

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© 2016 PARADIGM SHIFT WORLDWIDE, INC.

The Dark Knight Legend Exhibit

A panel discussion for media prior to the event opening