Mission Impossible: Rogue Nation National Tour
To cleverly pre-promote the release of the film, PSWW designed, created and produced an amazing MI themed escape room. Partnering with AMC Theaters, the Paramount and Imax sponsored activation toured to New York, Boston, San Francisco and concluded in Los Angeles for opening weekend. Scores of fans and new converts participated in the 30 minute escape experience, driving massive social media content and interaction with the famed franchise.
Disney's Magical Blu-ray U.S. & Canadian Tour
During the height of the "Format War," Disney tasked PSWW to promote the Blu-ray platform by desiging a fun, interactive and informational mall tour. Traveling to over 35 cities throughout the U.S. and Canada, the year and a half long tour highlighted Disney Blu-ray titles while educating consumers on the benefits of Blu-ray. The Wall Street Journal credited the tour as the key to Blu-ray winning the Format War over HD.
Hannah Montana/Camp Rock Midwest Tour
In a truly unique marriage of entertainment and retail interactivity, Paradigm created the “Rock Like They Do, Look Like They Do” 10 city tour, launching the Hannah Montana/Miley Cyrus “Best of Both Worlds” DVD and Disney’s “Camp Rock.” Sponsored by “Great Clips,” the tour went to Great Clips parking lots throughout the Midwest in a whirlwind tour, where thousands of excited fans got the chance to get a rock & roll hairstyle (by Great Clips stylists), record a Hannah Montana or Jonas Brothers song at our karaoke station and walk through Hannah Montana’s tour bus.