Disney Princess Collection at MAGIC

Developed and executed a guerilla marketing strategy to highlight Disney’s all-new “Princess” line of consumer products at the MAGIC Convention in Las Vegas.  The promotional activity included wrapping five Volkswagen Beetles in Disney Princess imagery and driving through key, high-traffic areas in the city. 

Willy Wonka's Oompa Loompa's take NYC

In honor of the 40th anniversary of the iconic Willy Wonka and the Chocolate Factory, Warner Bros. engaged Paradigm Shift to create an army of Oompa Loompas to invade Manhattan!  The Oompa's were the hit of the city, delivering golden tickets and green wigs to fans at iconic NYC locations, including Central Park, Times Square, The New York Public Library and more.  The golden tickets lead fans to the Jacques Torres Chocolate store, where fans received prizes and witnessed the unveiling of a spectacular chocolate sculpture. A special thanks to Rusty Goffe and other cast members for sharing this occasion with us!

Bee Movie Buzzes Manhattan

Paramount created quite the “buzz” in New York city for the DVD launch of the hilarious “Bee Movie.”  Paradigm created a street team of 100 bees that swarmed iconic areas of the city, creating instant photo opportunities and mayhem to publicize the release.  The event began at the Today Show and Good Morning America, as the lovable insects descended on the audience areas, creating a national read for the DVD.  Following the shows, the bees were loaded onto a branded double-decker bus and danced to “The Flight of the Bumblebee” in Times Square, the New York Public Library, Grand Central Station and Central Park.  Delighted fans were given bee antennae and “Bit O’ Honey” bars to keep the buzz going!

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